Twitter and social media has been awash with a "leaked" advert for the National Trust. The National Trust has a very unique brand image in the UK and this advert is the polar opposite of that, thus creating the buzz.
The National Trust are using Social Media to deny any involvement, you can see the tweets they sent me below the video, but they are surely enjoying the buzz created by this "Expect the Unexpected" campaign video. Whether they have involvement remains to be seen, could it be along the lines of the Captain Manchester buzz that hit Twitter & news outlets around the world last year only for it to be revealed as a clever marketing campaign for Forever Manchester.
Check the video below and let me know your thoughts below.
Tweets from National Trust denying involvement.
@SDXcreative Certainly made us chuckle :) Thanks Stephen!— National Trust (@nationaltrust) February 27, 2014